Fixodent

Email Campaign

Fixodent is one of the most trusted brands for denture care. With a long standing loyal consumer base and a wide spread of FAQ’s existing around the product. We saw an opportunity to elevate the Fixodent brand to new and existing consumers using a large amount of data we obtained from interactions on the site and SEO. To do this, we opted for a monthly email and rewards program. Concept to development, I created a 12-month long journey of communications that guide those who are new to dentures on all the questions or concerns they could have throughout the first year with dentures.

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